Rethink What Matters

Bare Escentuals is starting a new campaign and asking all of us to “Rethink What Matters.”  Everyone who participates in the weekly quizzes will get a chance to win a BE product instantly, as well as have their name added to the list of those eligible to win the grand and runner up prizes.  In addition, I’ll be hosting a giveaway for the RareMinerals Eye Cream beginning 2/12.  Be sure to come back here to enter!

From Bare Escentuals:

Rethink what a revolution looks like, from going bare in public to what freedom feels like. Bare Escentuals, the mineral makeup pioneer, invites you to shake up that foundation and sound off on topics that are more than just skin-deep with their new campaign, Rethink What Matters.

Born from employees rethinking makeup itself – the beauty brand found looking good is not about using artificial gunk to cover imperfections, but about enhancing what you’ve got. In keeping with their wink-wink approach to marketing (Love MATTE Campaign), Bare Escentuals unveils playful taglines to help start honest conversations with your girlfriends. “BareMinerals SPF15 Foundation feels completely weightless, but gives you all the flawless coverage you need. Like you are wearing nothing at all.”

Bare Escentuals invites you to give rethinking a try, too. Every week at, a new discussion topic will be featured with five questions for you to answer and share with your friends by email, Facebook and Twitter. What’s in it for you? Well, good karma for one. And free products and other fantastic goodies. Plus for a few really lucky ladies, an even bigger reward that will definitely make rethinking worth your while.

This week’s topic is Rethink Your Environment.  RareMinerals Blush will be given to 500 randomly chosen participants.  Go check it out!

Full disclosure – I am not receiving any compensation or products for this post.  I like the opportunity to win free stuff and think you do, too.  One of my blog readers will win Bare Escentuals Eye Cream from the company in an upcoming contest.  Good luck!

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